Female luna moths are nocturnal and release pheromones in the evening, which are transmitted to distant male luna moths. And only the first male luna moth to arrive at a female will be able to mate.

This is a perfume brand store designed based on the concept of the Luna Moth. The brand has a visual identity that reinterprets the biological characteristics of Luna Moth, a concept that combines pheromone communication and perfume branding. The brand's visual identity is designed to offer a new spatial experience to its target audience, which is primarily fashion passionate consumers.