ROAD Street Fashion Branding Project

Logo / Branding / Packaging / Photography

<Discovering Typography Aesthetics on the Street> The hat design reinterprets the typography of the New York streets and the photographic aesthetic of Robert Brownjhon. All photographs were taken by me while walking around New York City and were either wallpapered or digitally edited by me to create all the visuals for the hat designs.

The biggest takeaway from this project is that it has changed the way I look at the world. It could be a dilapidated sign, or a billboard smeared with rainwater. I felt our time passing in every element of the city. In the erasure and dislodgement of letters created by the passage of time, I could find visual pleasures that were not intended by humans. With an interest and love for them, I wanted to create a brand that showcases the typography of the city.

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